There’s something to be said about celebrating the everyday.

In recent seasons, there’s been a unified shift in the fashion landscape to real, as opposed to fantastical, fashion. More than ever, we’re rethinking how we make thoughtful investments in our wardrobes, where timeless styles reflect a balance between comfort and elegance and provide versatility. We know well that wardrobes evolve, and so do we; our Autumn Winter 2024 Collection is one of confident sophistication and creative nostalgia.

A quiet resilience empowers this collection, unveiling a refreshing minimalistic note where understated dressing meets heightened design to elevate fundamental staples.

Each season at Whistles, the Design Team approaches our collections with a renewed curiosity and commitment to creating distinctive, long-lasting signatures. “I’m so proud to introduce our Autumn Winter 2024 season, a collection that offers modern simplicity at its finest, where every design promises to be an indispensable staple in your wardrobe for the years to come,” explains Camille Sullivan, Product Director, of the thinking behind our new season collection. “Naturally, each piece has been carefully chosen for its effortlessness, sense of opportunity, and ability to blend seamlessly with existing staples.”

Contemporary elegance continues to be woven throughout every garment, bidding farewell to fleeting trends and innovatively embracing perennial style. Sharp tailoring, fluid dresses, texture-rich fabrics—the first of the new season champions clean lines and considered details that speak to your style, your way.

This sentiment echoes throughout the entire season. If the age-old saying “dress for the job you want” held weight before, it gave way to dressing for the life you want.

There’s been a collective mind-shift in how we curate our daily uniform. Gone are the days of what we think we should wear; now we ask ourselves, what do I want to wear? In our Autumn Winter 2024 Collection, we’ve designed with a purpose in mind; to emphasise personal expression. Though this collection presents clothes to wear to the office, out to dinner, or late at night when you walk your dog; thanks to their individualistic uniqueness, there is nothing workaday about them. Characterised by a blend of timeless classics and bold experimentation, this collection hosts an array of hidden details awaiting to be uncovered.

Autumn Winter 2024 offers a refined way of dressing, where polished designs call for simplistic styling yet provide backdrops for elevated fabrics, textural contrasts, and clever detailing. A dynamic interplay between the familiar and the innovative allows for personal expression through bold statement pieces and minimalist essentials. At the same time, a playful sense of nostalgia permeates the collection. We’ve revisited the Whistles archive, unearthing iconic styles from the past and infusing them with contemporary energy.

Not just for Autumn Winter 2024, this season marks a new mood of empowerment and resilience in how we dress. Where fashion can provide us with a sense of comfort and as a form of self-expression in an ever-changing world.

TEAM CREDITS:

Photographer and Director: Rosie Harriet Ellis
JWFK
Model: Sabine Glud at The Hive
Stylist: Peghah Maleknejad
Stylist Assistant: Daniela Noriega
Hair Stylist: Rom Sartipi
Hair Assistant: Olivia Bucknall
Make-up Artist: Jenny Coombs
Make-up Assistant: Kimie Yasuhiro
Manicurist: Pebbles Aikens
Photographer’s Assistants: Garth McKnee, Sophie Webster
Digital Operator: Anna-Sophia John
Cinematographer: George Nicolaides
Camera Assistant: Camera Benjamin Leggett
Set Designer: Paulina Piipponen
Set Design Assistant: Amelia Tavenner
Feature Writer: Daniel William Hynd