Model crouching against a yellow shopfront in a burgundy shearling-trim leather bomber and jeans

Collaboration

Designed for an open mind

Where it began

We don’t want to design in a bubble. The best ideas rarely come from one place or one person.

Over the past year, we’ve opened things up.

Model leaning in a doorway in an orange asymmetric gathered top and a black leather pencil skirt

It started with our community

Thousands answered our call for Finding Fifty Faces, and fifty brought their stories, style and perspectives into the Whistles world.

Model sitting on a bench in a cow-print Cookies & Cream coat and straight-leg jeans

Together, they became the faces of our campaign.

A mindset shift

There’s no single way to be curious.

There’s always another perspective. Another reference. Another way of seeing something you thought you knew.

Sometimes it’s about looking somewhere new. Sometimes it’s simply about looking again.

And we’re interested in all of it.

Model against a brick wall in a navy satin lace-trim midi dress

What to expect

We see Whistles as something that keeps moving. Never a finished idea, always open to what comes next.

We design with a point of view, but never with a rulebook.

Model against a blue wall in a navy leather funnel-neck anorak, plum pleated kilt skirt and black knee-high boots

The pieces are designed to be worn your way, because there should always be room for interpretation.

Model crossing a sunlit street past a lamp post, with the Designed For An Open Mind lockup

Because we believe the most beautiful thing you can wear is an open mind.

A few of the good people that made it happen.

PhotographyAlice Neale

Art DirectionCarmel Imelda Walsh

StylingEliza Conlon

VideographerArchi Shah

WATCH THE FILM

Model in a brown funnel-neck coat against a red mesh shutter

In a world that can feel closed, we choose to stay open.

Collaboration

The AW26 cast

Jodie is in a year of rediscovery. After working in schools and chaperoning her daughter on film sets, she’s embracing the unknown.

Isha left a career in finance to pursue modelling after being scouted. Now, she’s embracing an entirely new chapter.

Emma sitting on a cobbled street in black satin balloon-leg trousers and blue heeled shoes

Emma’s wearing

Emma inherited her dad’s open-minded approach to music and believes dance culture is a universal language that brings people together.

Dominique is a London-born personal shopper and stylist who finds beauty in the unexpected and inspiration almost everywhere.

Kira is a BAFTA-winning documentary filmmaker. After overcoming breast cancer, she approaches life with confidence and curiosity.

Jody in a record shop wearing a brown herringbone double-breasted blazer and lantern jeans

Jody’s wearing

Jody is a Brighton-based photoshoot producer. Outside of work, she’s an avid marathon runner and swimmer.

In process

We’re opening the doors: becoming an ongoing series of projects, people and possibilities. Things we’re exploring, making, sharing and discovering along the way.