Your New Jeans: Find Your Fit Essentials, basics, wardrobe fail-safes… Whatever you call your jeans, our leading styles are the unshakeable foundations of any look – from our signature barrel leg to the classic slim fit, these are staples to style season after season. If you're seeking classic and contemporary jeans, our denim selection does it all. And with a multitude of shades and washes to try, our Denim Guide is here to help you find the right fit while updating the hardest-working section of your wardrobe. Shop Jeans The Barrel Leg There’s a reason why our Barrel Leg Jean is a fan favourite. Cut from authentic or stretch denim, our signature style sits high on the waist and has an exaggerated barrel-leg silhouette that falls at the ankle. We love wearing ours with everything from minimal trainers to chunky ankle boots. So whether you prefer authentic non-stretch denim (we’d recommend considering that when choosing your size) or a stretch fabrication, a light wash or a traditional indigo hue, there’s a Barrel Leg Jean for everyone. Shop Barrel Leg Jeans The Barrel Leg There’s a reason why our Barrel Leg Jean is a fan favourite. Cut from authentic or stretch denim, our signature style sits high on the waist and has an exaggerated barrel-leg silhouette that falls at the ankle. We love wearing ours with everything from minimal trainers to chunky ankle boots. So whether you prefer authentic non-stretch denim (we’d recommend considering that when choosing your size) or a stretch fabrication, a light wash or a traditional indigo hue, there’s a Barrel Leg Jean for everyone. Shop Barrel Leg Jeans The Straight Leg Exuding a ‘dressed-up casual’ sensibility, a Straight Leg Jean is perennially chic. With careful attention to quality and authenticity, this fashion-approved denim is reminiscent of well-worn vintage jeans with its high-rise waist and relaxed fit through the leg. Look to our Hollie style, with its visible button fastening in an array of washes from light blue to ivory, to update your denim repertoire. Shop Straight Leg Jeans The Straight Leg Exuding a ‘dressed-up casual’ sensibility, a Straight Leg Jean is perennially chic. With careful attention to quality and authenticity, this fashion-approved denim is reminiscent of well-worn vintage jeans with its high-rise waist and relaxed fit through the leg. Look to our Hollie style, with its visible button fastening in an array of washes from light blue to ivory, to update your denim repertoire. Shop Straight Leg Jeans The Slim Leg Not quite skinny, not quite straight; the Slim Leg Jeans strike a timeless balance and make for a stylish addition to your denim drawer. Cropped at the ankle with an on-trend frayed hem, they sit high on the waist and are cut to skim the leg, offering a relaxed yet pulled-together feel. Choose from authentic denim in a cool-blue hue or stretch fabrications in pure white, heather grey, or light wash blue. Shop Slim Leg Jeans The Slim Leg Not quite skinny, not quite straight; the Slim Leg Jeans strike a timeless balance and make for a stylish addition to your denim drawer. Cropped at the ankle with an on-trend frayed hem, they sit high on the waist and are cut to skim the leg, offering a relaxed yet pulled-together feel. Choose from authentic denim in a cool-blue hue or stretch fabrications in pure white, heather grey, or light wash blue. Shop Slim Leg Jeans The Skinny Leg There’s no denying the allure of the Skinny Jean. Universally flattering, our latest skinny jeans have been crafted from a stretch denim fabrication to sculpt the wearers’ legs. They sit at a mid-point on the waist and are cut to skim the ankle for a leg-lengthening silhouette. We’ve got all the classic shades covered; from a grunge-inspired faded black to dark blue denim, these chic staples are set to become your go-to for day and night styling. Shop Sculpted Skinny Jeans The Skinny Leg There’s no denying the allure of the Skinny Jean. Universally flattering, our latest skinny jeans have been crafted from a stretch denim fabrication to sculpt the wearers’ legs. They sit at a mid-point on the waist and are cut to skim the ankle for a leg-lengthening silhouette. We’ve got all the classic shades covered; from a grunge-inspired faded black to dark blue denim, these chic staples are set to become your go-to for day and night styling. Shop Sculpted Skinny Jeans Effortless yet high-impact, the key to denim looks is getting the wash and silhouette right. Authentic Hollie Button Jean £99 Quick Add Authentic Side Split Jean £99 Quick Add Authentic Barrel Leg Jean £95 Quick Add Stretch Sculpted Skinny Jean £85 Quick Add Authentic Hollie Button Jean £99 Authentic Side Split Jean £99 Authentic Barrel Leg Jean £95 Stretch Sculpted Skinny Jean £85 OUR RESPONSIBLE MATERIALS STORY As part of our ongoing commitment to sourcing responsible materials and circularity, we’re becoming more conscious when crafting our denim styles. By increasing the use of responsible cotton, we’re reducing the amount of water, energy and harmful chemicals needed to grow cotton, supporting a cleaner environment, as well as the livelihoods of the farmers and their communities. Since 2019 we have been members of the Better Cotton initiative and as of 2021, we’re committed to increasing the use of organic cotton across our denim styles. Our denim suppliers are aligned with our commitment – using progressive manufacturing techniques that substantially reduce water, energy, and chemical consumption and output. MORE FASHION STORIES Fashion & Trends Iconic Denim Looks We Still Love Today A mainstay of any contemporary wardrobe, our round-up of iconic denim and jeans outfits - made famous by some of ...read more Fashion & Trends Ways To Wear: Our Essential Jean Styles Jeans shopping needn’t be daunting with our choice of modern designs, and if you’re seeking outfit inspiration, here’...read more Fashion & Trends How To Create A Modern Capsule Wardrobe We know that more than ever, we need clothes that will work hard for us and staples that will form ...read more