As far as prime hotel spots in London go, few are more desirable than Leicester Square. The Londoner, a world-first ‘super-boutique’ hotel, sits proudly on the corner opposite the iconic Odeon cinema, distinguishable by its blue-tiled exterior and magnificent eight-storey facade. Boasting 350 rooms, sixteen storeys – eight above ground and eight below – a unique member’s club-style private area, a wealth of meeting and event spaces, a cinema and an entire floor dedicated to wellness, this hotel masters the balance between an awe-inspiring extravaganza and a welcoming home-away-from-home.

You might already be familiar with the concept of a boutique hotel – traditionally known as smaller, more understated properties – so you’d be forgiven for wondering how a property as large-scale as The Londoner can be deemed as super-boutique. Well, it all comes down to the intimate areas that designers Yabu Pushelberg curated within the building, each section emulating the cosiness of a more low-key hotel but set within a spectacular structure that is fit for the eclecticism of Leicester Square.

Features such as these convey the essence of London, with winks and references to British humour at every turn. Stylistically focussed on traditional British sensibility and a minimal neutral palette, guestrooms seamlessly blend pleasure, style and business, with floor to ceiling windows, careful detailing and the latest technology. We love the further hints towards thespian influences: pick up the pair of old-style binoculars – resembling those theatre-goers would use to better see the stage – and get a closer look across the city’s skyline. Or, fix your makeup in the bathroom’s illuminated, Hollywood-style vanity mirror.

Open to the public, meanwhile, Joshua’s Tavern, a watering-hole that’s perfect for after-work drinks, is decorated with leather stools and copper ale canisters overhead. Whitcomb’s, The Londoner’s signature restaurant, sits on the ground floor and offers a morning-to-night escape with fare that blends French and Mediterranean cuisines. Located atop the hotel is its decadent rooftop izakaya lounge, 8 at The Londoner. Presenting a palette of modern Japanese cuisine, innovative mixology, and dramatic design, it showcases a blend of the finest ingredients and traditional techniques, creating a sophisticated experience above the capital’s most iconic neighbourhood.

With so much on offer, it’s hard to pick a favourite feature of The Londoner. It excels in its promise of comfort, quintessential British design, world-class food and drinks and rejuvenating wellness facilities; but, above all, we love its commitment to drama, shown in even the most subtle ways. When you find yourselves in the hotel’s lifts, you’ll notice there are two discrete peepholes. Glance through each of them and cast your eyes upon literal artworks that are hidden within the walls; a true testament to The Londoner’s ardent love affair with theatre and pageantry.

Book in for a stay at The Londoner here. Located not far from the hotel, our St. Pancras store is home to our latest styles in a calm, modern boutique environment. So why not stop off for some shopping whilst in the area?

All imagery © Andrew Beasley