Denim
Denim is a sturdy, cotton woven fabric and it is generally dyed with indigo (although many other colours are also used). During the indigo dyeing process, the core of the warp threads remain white, creating denim’s unique fading characteristics.
We would advise not to wash your denim if your jeans are not dirty. It’s better to freshen them up between wears as this will maintain the unique finish and make styles last longer.
If you do need to wash your denim – follow our care advice below.
A STEP-BY-STEP GUIDE
Please ensure you follow the wash care label carefully. Some denim should be washed on its own to avoid dye running onto other garments.
STEP 1
To reduce colour loss and fabric abrasion close the zips, fasten buttons and turn jeans inside out before you wash.
STEP 2
Add suitable gentle washing detergent to your machine according to the load size.
STEP 3
Select the 30 degrees machine wash on a gentle cycle on your washing machine.
STEP 1
Turn the jeans the correct way around – gently stretch and reshape whilst damp.
STEP 2
Line dry or dry flat to reduce the need for ironing.
STEP 3
Avoid tumble drying as this will shrink the garment and cause extra tear and wear.
STEP 1
Turn your jeans inside out.
STEP 2
Refer to the care label for the heat instructions of the iron.
STEP 3
Use a cotton cloth between the iron and jeans to prevent burning.
STEP 4
Iron the pocket bags first and then the leg matching the seams (side to side). Iron the inside leg and seams flat.
STEP 5
Iron the waistband.
