Designed for all aspects of your little one’s life, from holidays and play dates to special occasions, the sizes now range from ages 3-12 offering more styles for kids as they grow. With that in mind, we took a considered edit of styles to the London amusement park Inflata Nation to allow the collection to come to life and play.

A rainbow palette sets the tone for a summer of opportunity. See shades of lilac, kelly green, butter yellow, tangy orange and hot pink combine to create a joyful feeling. Meanwhile, prints take shape in checkerboards, new takes on the animal motif, carefree florals and modern stripes. Rooted in freedom and self-discovery, Whistles Kidswear explores how we can encourage children to let go and completely be themselves.

“In this collection, we wanted to celebrate a holiday mood focusing on quality, comfort and clothing that supports kids to have fun. Playful prints and an abundance of colour provide a mood-boosting wardrobe for all summer events,” explains Gemma Hyde, Head of Design.

Once again, we’ve also reimagined pieces from our womenswear collection in ‘mini me’ variations, offering charming ways for kids to channel their favourite style muses. See effortless summer dresses, playful dungarees and staple co-ords to wear with you on repeat.

TEAM CREDITS:

Photographer: Tami Aftab
Art Director + Creative Producer: Daniel William Hynd
Models: Serafina Otero, Otis Guerrero, and Ana Jimenez
Stylist: Aurelia Donaldson
Stylist Assistant: Lila Vitos
Hair + Makeup Artist: Anna Chapman
Digi Operator: Callum Su
Photography Assistant: Jacob Ray
Production Assistant: Mao Kuroki
Feature Writer: Helena Stocks

Special thanks to the team at Inflata Nation, Colindale.